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ABOUT

At Rustic Heritage Company, we are dedicated to celebrating the rich heritage and enduring spirit of the West through handcrafted furniture and custom millwork. We believe in honoring tradition by creating timeless, authentic pieces that reflect the rugged beauty and craftsmanship of the frontier. Our commitment to sustainability, integrity, and quality ensures that every piece we craft becomes a lasting legacy, built to enrich spaces for generations. Rooted in community and inspired by the land, we blend the artistry of the past with the innovation of today to bring the true essence of Western living into modern spaces.

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MEET THE TEAM

Zac Moss
Managing Director

Growing up in Northern Alberta, I was immersed in the Western way of life—a way of living deeply rooted in tradition, craftsmanship, and a connection to the land. This upbringing instilled in me a profound respect for heritage, and it became my goal to carry that legacy forward in my career. Determined to deepen my skills, I studied a not-for-profit program for two years that provided a solid foundation in business, helping me understand how to merge traditional craftsmanship with modern industry practices. I worked alongside Jaida’s dad on construction sites, where I gained valuable hands-on experience in building and construction skills. In my downtime I returned to the woodshop, where I refined my cabinet-making skills, and founded Rustic Heritage. My creativity thrives in product development and customer spaces, where I blend my love for Western heritage with innovative solutions, always keeping practicality and craftsmanship at the heart of what I do. 

Woodworking runs deep in my family, passed down through generations as both a craft and a passion. My late Opa, a master cabinet maker, ran his own shop, where he crafted intricate, high-quality pieces with care and precision. My father followed in his footsteps, honing his skills in the family trade before expanding into general contracting. Growing up surrounded by the sound of tools and the smell of freshly cut wood, I naturally developed a keen eye for design and an intuitive understanding of the principles of construction and craftsmanship. This hands-on experience, paired with the lessons passed down from my father and Opa, has not only deepened my appreciation for the art of woodworking but also instilled in me a passion for continuing this legacy—one that honors the values of Western heritage while embracing the craftsmanship that defines our family’s tradition.

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Jaida Moss
Designer

Bob Bardeck 
Advisor

Kurtis Fricker
Shop Foreman

I grew up learning carpentry from my father, a skilled German cabinet maker. After graduating high school I opened my first cabinet and millwork shop alongside completing my apprenticeship in Cabinetmaking.Over 19 years, I expanded my business while mentoring young students in woodworking. In 1999, I sold my company and worked as a superintendent for a general contractor for 25 years, all while nurturing my family’s heritage in craftsmanship. I involved my daughter, Jaida, in projects, fostering her artistic talent. In 2019, she met her husband, Zac, and together they launched Rustic Heritage Co. I partnered with them, providing Zac with extensive training in carpentry. Currently, I am the President at Barcon Industries, specializing in healthcare facility construction, while advising Rustic Heritage Co. 

My passion for woodworking began in high school when I joined the WRAP program, which allowed me to start my carpentry apprenticeship while still in school. After graduating, I sought to explore the world and deepen my faith, earning a Bachelor of Arts in Theology over four years. Throughout my studies, my love for carpentry remained strong. I worked in the trades during summers, gaining hands-on experience in various construction skills, from building stairs to creating concrete forms. After completing my education, I became a creative director for a nonprofit while also working part-time at Rustic Heritage. Over the past 2.5 years, I have expanded my skill set and taken on the role of shop foreman, becoming a key member of the team. Through this journey, I've discovered my passion for creativity, connecting with people, and embracing new challenges.

CORE VALUES

01.

​Craftsmanship

Excellence in Handcrafted Quality: Every piece of furniture or millwork is crafted with care and precision. We prioritize detail and durability, ensuring that each item is made to last and reflects the artistry of traditional Western craftsmanship.

02.

Heritage & Tradition

Honoring Western Legacy: Rustic Heritage is dedicated to preserving and celebrating the values, history, and traditions of the West. Whether through design inspiration or storytelling, we keep the spirit of the frontier alive in modern homes.

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03.

Authenticity

Genuine Western Aesthetic: Our products are authentic representations of the Western lifestyle, using materials and designs that reflect the rugged, timeless beauty of the West. Nothing is mass-produced; each piece is made with integrity and care.

04.

Sustainability

Responsibility to Nature: We respect the natural resources used in our furniture and millwork. By using reclaimed wood and sustainable practices, we aim to minimize our environmental impact and ensure that the beauty of the land we celebrate is preserved for future generations.

05.

Community

Rooted in Connection: Our brand values the sense of community and togetherness that defines Western life. We build relationships with clients and partners who share a love for the heritage and culture of the West, fostering a strong, supportive community around our work.

06.

Timeless Design

Creating Enduring Beauty: Our designs are not about following fleeting trends; they are about creating timeless pieces that resonate with the spirit of the past while fitting seamlessly into modern living. Each item is meant to become a lasting part of our customers’ homes.

07.

serving our customers

Here to Serve, Here to Care: We are committed to customer service excellence. We respond to inquiries and concerns promptly and efficiently, ensuring open communication for any questions that may arise.

08.

Integrity

Honesty and Transparency: In all our business practices, from sourcing materials to delivering custom orders, we operate with transparency and honesty.

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